Software people actually use.
Product & Design LeaderDirector of UX, Western UnionDenver, CO
About
Think. Design.
Build. Ship.
I've never been just a designer or just a PM. Twelve years across fintech, consumer apps, and a YC startup taught me one operating model: understand the problem with data and research, design the solution, ship it, measure it.
At Western Union I built a UX team from one to seven, architected a new design system, and shipped production React and Angular code with AI tooling. My team doesn't hand off Figma files. They ship.
12
Years building products
7
Person UX team, built from 1
20
Products responsible for at WU
500K+
Global locations deployed
Experience
Twelve years, many hats
The title changed. The work — building, shipping, and improving software — never did.
| Company | Role | Dates | Impact |
|---|---|---|---|
 Western Union | Director, UX Design | Nov 2023 – Present | 4 → 20 products · team 1 → 7 |
 Tipico | Sportsbook Product & UX Manager | Dec 2021 – Dec 2023 | #12 → #4 industry rank |
 Rally Tennis | Co-Founder, PM & Designer | Jun 2021 – Dec 2021 | 10K users in 3 months |
 Zestful (YC W17) | Product Manager & Designer | Jan 2019 – Jun 2021 | +43% revenue · +22% MoM users |
 Finfolio | Head of Operations | Jul 2016 – Jan 2019 | Led cloud platform launch |
 Morgan Stanley | Financial Advisor | Mar 2013 – Jul 2016 | $350M+ AUM · Series 6 & 7 |
Selected work
Some past work
Tipico North AmericaSportsbook App OverhaulRebuilt the bet flow; the app went from #12 to #4 in the industry.#4Industry ranking, from #12+41%Bet conversion
Western UnionQuick ResendOne tap to repeat a transfer — 83% adoption across 40 countries.83%Feature adoption42sSaved per transaction
Zestful (YC W17)Mobile App MVPA two-month MVP that cut card declines from 30% to 18%.60%Users downloaded in month 118%Decline rate, from 30%
Rally Tennis · Co-founderRally TennisA 0→1 consumer app — 10K players and 5,400 matches in three months.10K+Players in 3 months1K+Daily active users
Half Baked Harvest · Personal projectRecipe App ConceptA concept recipe app designed around the cooking moment, not the ad impression.ConceptPersonal passion project4 stepsSearch · Save · Shop · Cook
Skills
Full stack builder
Product
- Product Strategy
- Roadmapping
- OKRs & KPIs
- User Research
- A/B Testing
AI & Development
- GitHub Copilot
- Builder.io
- Figma Make
- Replit
- Claude
Design
- Figma
- Design Systems
- Interaction Design
- Prototyping
- Usability Testing
Analytics
- Mixpanel
- SQL / MySQL
- GrowthBook
- Quantum Metric
- Amplitude
Leadership
- Team Building
- Cross-functional Influence
- Executive Comms
- Hiring & Mentorship
- PDLC Integration
Domain
- Global Remittance
- Consumer Apps
- Card Issuing
- Wealth Management
- Enterprise B2B
Contact
Let's talk.
Building something ambitious? I'd love to hear about it.